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August 2020
Astute insight and unique perspectives for an ever-changing world
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The Bank of New York Mellon EMEA Cookie Notice for:
info.bnymellon.com
information.pershing.com
information.albridge.com
Effective from May 25, 2018
How we use Cookies and Similar Technologies
BNY Mellon ("we" or "us") use cookies, web beacons and similar technologies ("Cookies") to store information, enhance your browsing experience and improve the functionality of our websites and web-based applications ("Websites"). The information set out in this notice is provided in addition to our privacy notice, and should be read alongside our privacy notice.
What this Cookie Notice covers
This Cookie Notice sets out:
- how you can manage Cookies
- what is a Cookie;
- the Cookies used on our Websites;
- how we use those Cookies;
- third party sites;
- third party advertising; and how to opt-out.
Managing Cookies
This link will take you to our cookie management tool where you can manage your cookie settings:
Managing Cookies settings from within your browser
Most browsers are initially set to accept Cookies, an option you change via your internet browser settings. It may also be possible to configure your browser settings to enable acceptance of only specific Cookies or to notify you each time a new Cookie is about to be stored on your device enabling you to decide whether to accept or reject the Cookie. You can also disable Cookies by configuring your browser setting to reject all Cookies. Please refer to the help section of your browser for instructions on how to manage your Cookies settings, or follow the links below:
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: https://www.opera.com/help/tutorials/security/privacy/
If you do not wish to accept Cookies from our Websites please either disable them or refrain from using our Websites. As noted above, if you disable Cookies, you may experience reduced functionality.
What is a Cookie?
A Cookie is a small file placed on your device when you visit certain websites. Cookies provide a way for the Websites to recognise users and keep track of the users' preferences (such as login, language, font size and other display preference) over a period of time, so users don't have to keep re-entering them whenever they come back to the websites. Cookies perform essential functions to improve a user’s browsing experience.
You do not need to have Cookies turned on to visit most of our Websites. However, having Cookies turned on should allow for a better, personalised experience, and is required for certain parts of the Websites' functionality.
Who sets Cookies?
Cookies may be set by our Websites or by another site prior to or during your visit to our Websites.
These are known as ‘first party’ and ‘third party’ Cookies.
First party Cookies belong to the website domain that appears in the browser address bar.
Third party Cookies belong to website domains different from the one shown in the address bar. Some web pages can feature content from third-party domains (such as banner ads). Other sites may also set Cookies on your device during a visit to one of our Websites. These sites will be approved partners of ours listed in the below cookie list.
How long do Cookies last?
Cookies can be placed either for an individual "session" or on a "persistent" basis.
"Session" Cookies are temporary and will expire at the end of a browser session; that is, when you leave a website. Session Cookies allow a website to recognize you and carry information as you navigate between pages during a single browser session and allow you to use the website efficiently.
"Persistent Cookies" remain in the Cookie file of your browser even after you leave a website and after the browser is closed. These Cookies remain valid until their set expiry date (unless deleted by the user before the expiry date). These Cookies allow a website to collect and analyze (on an anonymous basis) traffic and use of the website, monitor the system and improve operating performance. For example, they enable a website to recognize you on your return, remember your preferences and provide tailored services to you. For more information about Cookies, how they work, why they are so useful and how to disable them, please visit www.allaboutcookies.org.
Cookies on our Websites
Below we describe the Cookies we deploy on our Websites, organised by the categories defined by the International Chamber of Commerce. This list (together with the rest of this notice) is reviewed every 3 months and is subject to change from time to time.
We will not set any cookies other than those that are Strictly Necessary without your consent. When we add new Third Party cookies we will seek your consent again, and we will always ask you to refresh your consent every 365 days.
We use Google Analytics Cookies to obtain an overall view of user habits and volumes, and to help improve the overall experience on our Websites. Google Analytics is a third-party web analysis service provided by Google Inc. (“Google”), which uses performance Cookies and targeting Cookies. The information generated by these Cookies about your use of our Websites (including your IP address) will be transmitted to and stored by Google Inc. on servers in the United States.
Google will use the information its Cookies collect for the purpose of evaluating your use of a website on behalf of the website provider, compiling reports on website activity and providing other services relating to activity and internet usage. Google will not associate your IP address with any other data held by Google. You may refuse the use of any Cookies by selecting the appropriate settings on your browser as described above, and you can prevent Google’s collection and use of data (Cookies and IP address) by downloading and installing the browser plug-in available under https://support.google.com/analytics/answer/181881?hl=en. This creates an opt-out Cookie which prevents the further processing of your data. For more information about Google Analytics Cookies, please see Google's help pages and privacy policy.
Third Party Sites
Our Websites may contain links to third party sites (including social media bookmarking buttons which enable you to share certain content on our Websites). Please review the Cookie and Privacy policies of these sites to understand how they may use Cookies and your information.
By using AddThis to share content from certain pages of our Websites, you are agreeing to AddThis’s use of Cookies, including advertising Cookies, as outlined in its privacy policy at "AddThis Privacy" . You may opt out of AddThis’s use of advertising Cookies, as detailed in AddThis’s privacy policy.
Third Party Advertising
We may use third party advertising companies to serve ads on our behalf across the Internet. This enables us and these third parties to target advertisements to you for products and services in which you might be interested. To measure and track the effectiveness of such ads and to personalise advertising content to you, these companies will use Cookies and other tracking technologies, e.g. by setting a Cookie on your device when you click on one of our ads or visit a webpage associated with our campaigns. These companies may also use and measure information about your visits to our Websites as part of this same process. Third-party Cookies and tracking technologies are governed by each third party's specific privacy or Cookies policy, not our Cookie Notice.
When accessing any third-party/external sites via links provided, you will leave our Websites. These third party sites are not controlled or endorsed by BNY Mellon, and BNY Mellon is not responsible for the contents, operation or security of these sites.
Opting-out of Third Party Advertising
You have the ability to opt out of many third-party advertisers. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.
Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Websites or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject Cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org.
The Bank of New York Mellon Non-EU Cookie Notice for:
info.bnymellon.com
information.pershing.com
information.albridge.com
What is a Cookie?
Cookies, web beacons and similar technologies (“Cookies”) are small pieces of information that a website stores on the web browser on your device and can later retrieve. They enable a website to recognize you upon your return, remember your preferences and provide tailored services to you. Cookies perform essential functions to improve a user’s browsing experience.
"Session" Cookies are temporary and will expire at the end of a browser session; that is, when you leave a website. Session Cookies allow a website to recognize you and carry information as you navigate between pages during a single browser session and allow you to use the website most efficiently. "Persistent” Cookies, in contrast, remain in the Cookie file of your browser even after you leave a website and after the browser is closed.
How we use Cookies
We currently use, and may use in the future, session and persistent Cookies on this website (“Website”) to:
Recognize you as a unique user and remember preferences that you submit as well as those generated from your usage data;
Measure your use of our Website in an effort to improve its quality and enhance your overall experience, including tracking page views, time and date of Website access, and other usage data, and identifying your operating system and browser type and your general geographic location;
Measure the effectiveness of our advertising campaigns; and
Allow you to share certain information on our Website via social media bookmarking buttons, email or on social networking sites.
Managing Cookies on our Website
Most browsers are initially set to accept Cookies. However, you have the ability to change your browser settings. It may also be possible to configure your browser settings to enable acceptance of specific Cookies or to notify you each time a new Cookie is about to be stored on your device enabling you to decide whether to accept or reject the Cookie. You can also disable Cookies by configuring your browser setting to reject Cookies. Please refer to the help section of your browser for instructions on disabling Cookies. For more information about Cookies, how they work, why they are so useful and how to disable them, you can visitwww.allaboutcookies.org.
If you do not wish to accept Cookies from this Site, please either disable them or refrain from using this Site. If Cookies are disabled, it may mean that you experience reduced functionality or will be prevented from using all or part of this Site.
Third Party Sites
The Website may contain links to third party sites (including social media bookmarking buttons which enable you to share certain content on the Website). Please review the Cookie and privacy policies of these sites to understand how they may use Cookies and your information. These sites are not controlled or endorsed by us, and we are not responsible for the contents, operation or security of these sites
Third Party Advertising
We may use third party advertising companies to serve ads on our behalf across the Internet. In order to measure and track the effectiveness of such ads, these companies will use Cookie technology so a Cookie may be set when you click on one of our ads or visit a Web page associated with our campaigns. These companies may also use and measure information about your visits to the Website as part of this same process.
You have the ability to opt out of many third-party advertisers. For example, you may go to the Digital Advertising Alliance (“DAA”)Consumer Choice Pagefor information about opting out of interest-based advertising and their choices regarding having information used byDAA companies. You may also go to the Network Advertising Initiative (“NAI”)Consumer Opt-Out Pagefor information about opting out of interest-based advertising and their choices regarding having information used byNAI members. Opting out from one or more companies listed on the DAAConsumer Choice Pageor the NAIConsumer Opt-Out Pagewill opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Websites or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject Cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website atwww.aboutads.infoor the NAI’s website atwww.networkadvertising.org
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Contributors

COMMENTATOR, Morning Briefing
Daniel Tenengauzer, Head of Markets Strategy, BNY Mellon Markets
Daniel is our head of markets strategy and leader of the Aerial View market commentary platform. In this role, he provides clients with original insights into the world's asset and currency flows. He is also a media spokesperson for the bank, commenting frequently on global macroeconomic and geopolitical issues.

COMMENTATOR, iFlow Monitor
John Arabadjis, Head of Macro Strategy Product & Analytics, BNY Mellon Markets
John is responsible for developing macroeconomic metrics and analytics, both for BNY Mellon and our clients, by applying the tools of data science to vast amounts of proprietary, market and macroeconomic data. Informed by his background in astrophysics, John’s areas of specialization include behavioral finance, alternative data, multi-asset risk management, sustainable investing, private equity and quantitative investment management.

COMMENTATOR, Morning Briefing and Chart of the Day
John Velis, FX and Macro Strategist for the Americas, BNY Mellon Markets
In his capacity as FX and macro strategist for the Americas, John leads our North American cross-asset class commentary, with a particular focus on analyzing Federal Reserve monetary policy, inflation and employment data. A highly sought-after commentator on financial television networks around the globe, John has also been instrumental in the development of our suite of iFlow filters.

COMMENTATOR, Morning Briefing and Chart of the Day
Geoffrey Yu, FX and Macro Strategist for EMEA, BNY Mellon Markets
Geoff Yu is an FX and macro strategist for EMEA, BNY Mellon Markets. A proven analyst and commentator on foreign exchange markets and asset allocation, Geoff is also a specialist on economic and political developments in China. He formerly served as the UK CIO for UBS Wealth Management and as a senior FX strategist for UBS Investment Bank. Raised in the UK and China, Geoffrey holds a double BA from Carleton College in the USA and an MSc in Finance from the London School of Economics.

DATA SCIENTIST
Juliette Eastwood, Macro Strategy Product and Analytics Team, BNY Mellon Markets
Juliette Eastwood is a data scientist on the Macro Strategy Product and Analytics team, specializing in developing metrics of investor behavior using a wide array of econometric tools on vast amounts of proprietary and markets data. Prior to joining Bank of New York Mellon she worked as a data scientist at Scienaptic Systems, a technology startup, where she developed machine learning interpretability methods and predictive analytics. Juliette earned a Bachelor of Science in Mathematics and a Masters in Political Economy from the University of Arizona.

EDITOR-AT-LARGE, The Aerial View
Peter Madigan, Editor-at-Large, BNY Mellon Markets
Peter is responsible for crafting the division’s written content across the FX, capital markets, securities financing and collateral management businesses. In addition to drafting original copy, Peter also acts as content editor for our market commentators and industry spokespersons, ensuring that Markets communicates externally with a single, consistent narrative voice.
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