BNY Mellon

Managing Your Business In Challenging Times


10 Tips for Working With Clients in a New Virtual World

When traditional face-to-face meetings are not possible, it’s still vital to reach out to clients through new channels to reinforce your relationship, client insights and expertise. Volatile markets present the opportunity for greater, more targeted communication with clients. Many advisors tend to prioritize managing clients’ portfolios, thinking that better investment results will speak for themselves. This can result in missed opportunity to communicate, educate and put clients’ minds at ease about reaching their goals. If not already doing so, advisors should communicate to clients that they are in control (even if they don’t feel it) and be creative in how they stay connected with clients.

Read this short article about specific actions advisors can take, especially when it’s difficult to schedule face-to-face meetings: